Onboarding a Village to a Digital Dairy Cooperative: A Field Story
By Vivek Rao·
It took us four months to onboard our first village, and only two weeks to onboard the second. The difference wasn't the technology — it was what we learned about trust. This is the story of how we earned that trust: the community meetings, the wrong assumptions we made early on, the farmer who finally said yes after asking us the same question for three weeks, and the moment we realized that good software is the second-most important thing we do.
